Provide technical assistance to CODEEN for the design and implementation of a competitive, sustainable and inclusive Local Economic Development Agency in Ensenada (Baja California-Mexico).
Ensenada is one of the 5 municipalities of the Mexican state of Baja California. It has 466,814 inhabitants according to the 2010 census. The Ensenada metropolitan area is the third largest city in the Mexican state of Baja California with 689,075 inhabitants.
The extensive municipal territory contains a great diversity of biomass and ecosystems, ranging from marine to mountains and including islands, deserts, Mediterranean coniferous, gallery and riparian forests, as well as large expanses of chaparral and coastal scrub, dunes and lagoons, coastal areas that give rise to unique and highly appreciated landscapes. The Municipality of Ensenada is imminently coastal, with an extension of more than 1,114 km of coastline.
The main resources are fishing-aquaculture sector, agricultural activity, with particular reference to livestock and the flower and viticulture sector, the primary sector of construction, mining, energy, water and gas, agro-industrial activity, and it has also many attractions for the development of tourism.
ILS LEDA AND CODEEN signed a technical cooperation agreement, which supports the implementation of this project, which began in April 2023 and it is expected to finish in 10-12 months.
Assistance will be provided applying the ILS LEDA method, which projects five phases:
Phase 0: Pre-feasibility:
i. Collaboration for the implementation of a LEDA in Ensenada in a shared and sensitised way
ii. A collaboration agreement between CODEEN and ILSLEDA signed and disseminated
iii. Presentation of a project to the European Union
Phase 1: Feasibility Analysis:
i. Sufficient critical mass of actors committed to the creation of the LEDA (product for each phase)
ii. The Promotion Committee is formed
iii. The analysis of the demand and supply of the services necessary for the competitive, sustainable and inclusive development of Ensenada has been carried out
iv. The function of the ADEL and that of its offer/users matrix defined
v. A preliminary table of the activities of the LEDAs, based on said matrix, prepared
1.1 Model for the preliminary conversation with local actors (animation and identification of vision, objectives, economic priorities, social challenges, and commitments)
1.2 Report on the possible functions of the LEDA for the local economic development of Enseneda, and on the services/users matrix
1.3 Preliminary table of LEDA activities, based on said matrix
Phase 2: Design of the LEDA
i) The organizstional form of the LEDA (functional, spatial, operational, and legal) defined
ii) Statutes of the new LEDA shared
iii) The letter-commitment by the members of the LEDA (the promoting group ends its function, assumed by the General Assembly of the LEDA) signed
2.1 Document that illustrates the possible organization of the ADEL, including the statutory bodies, the deliverable services with those corresponding to the priority level, the role of the ADEL in terms of direct delivery and coordination of outsourced services, coordination modality between them
Phase 3: Opening of the LEDA
i) Legal registration of the LEDA and election of statutory bodies
ii) The ADEL financial plan for the first three years shared
iii) The start-up plan shared, at least for the first year
iv) Management supported for the operational headquarters of the LEDA
v) LEDA personnel selected (or the plan to select the personnel shared)
3.1 Document that illustrates the three- and five-year financial plan, with the expected costs, the expected income, and the corresponding strategies for articulating expenses and managing income sources.
3.2 Document that illustrates the action plan of the LEDA in the first year, with the details of the scope of services (economic animation, financial management, territorial promotion, business services, services to the public Administration, to the most needy population, etc.), the delivery modality (direct, indirect, active and/or proactive, frequency, etc.)
3.3 Manager and staff selection model
Phase 4: Startup
i) Services provided with tutoring from ILS LEDA: design of the project profile package and services to be provided by the LEDA, technical assistance, webinars, cooperation management, others
4.1 Document that illustrates the teaching material to be used for the training of the Executive Council, the manager and the staff
4.2 Recommendations on the Operational Manual and Quality Control of Services
4.3 Document that illustrates the action plan of the LEDA in the first year, with the details of the scope of services (economic animation, financial management, territorial promotion, business services, services to the public Administration, to the most vulnerable population, etc.), the delivery modality (direct, indirect, active and/or proactive, frequency, etc.)
4.4 Report on tutoring activities, including recommendations for the future.