We support local actors in identifying the distinguishing features of their areas and designing territorial marketing strategies and brands.
Territorial Marketing is a very widespread strategy for promoting territorial attractiveness, especially for areas with low resources and characterised by micro and small businesses, rural and informal economies.
It promotes and implements interventions for increasing the territorial value; at the same time, it seeks to attract into the area those people and activities that can promote the development of local resources.
Finally, territorial marketing seeks to communicate the attractive elements of the territory; thus, promoting its unique opportunities and improving the living conditions of its current and potential users.
ILS LEDA set up specific methodology and tools for elaborating a participatory strategy for territorial marketing (TEMA), which includes:
- A historical, geographic, and cultural framework.
- The definition of the territorial personality, identifying those elements of uniqueness, or with competitive advantage (such as the RESCO assessment).
- The identification of the territorial image.
- The selection of communication tools, such as: advertising, propaganda, public relations, direct marketing, big events.